M&S enters Australian market with new website

By

Cajsa Lykke Carlson

Published
Jan 22, 2016

Marks & Spencer, the British high street retailer known for its food offer as well as its troubled clothing brand, has launched a dedicated website for the Australian market.

The company will sell more than 10,000 clothing and homeware products to customers all over Australia via the new site. The country is one of Marks & Spencer's biggest online markets, but customers have previously had to shop the UK website and use its international delivery service.

M&S' new site will have editorial content that showcases products especially relevant to Australia, as well as prices in Australian dollars, and Australian sizing. Local payment options include PayPal and Amex and the site will have new local customer service operating hours.

David Walmsley, Director of M&S.com, said: “Australia is firmly established as one of our top performing international delivery markets and our new localised website presents a key growth opportunity for our international online business.

“We know that customers want a seamless online experience and our new flagship delivers a significantly improved customer journey, from pricing and sizing through to delivery. With an increasing number of customers using online as a source of inspiration and research, the new flagship will deliver a more compelling browsing and shopping experience to our Australian customers, with editorial content tailored to them. Our loyal customers will immediately notice the difference and, supported by our first Australian marketing campaign, we believe the site will entice new customers to shop with M&S.”

A new marketing campaign with the tagline ‘British Style for Australian Life' will support the launch and be rolled out across radio, digital and social platforms. The British retailer now has dedicated websites in 9 international markets, including its recently launched flagship website in New Zealand.

Marks & Spencer recently announced that M&S veteran Rowe will succeed Marc Bolland as chief executive, when Bolland leaves the company in April after yet another Christmas of weak results.