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Fashion Jobs
L'OREAL GROUP
Lancôme Deputy Account Manager Brown Thomas Dublin
Permanent · Dublin
L'OREAL GROUP
Giorgio Armani Beauty Business Manager - Brown Thomas Limerick
Permanent · Limerick
RITUALS
Rituals Advisor
Permanent · Galway
RITUALS
Rituals Advisor (Key Holder)
Permanent · Dublin
RITUALS
Rituals Advisor
Permanent · Dublin
RITUALS
Rituals Advisor
Permanent · Swords
JO MALONE LONDON
jo Malone London - Stylist - bt2, Dundrum - 15 Hours - Part Time, Permanent
Permanent · Dublin
JO MALONE LONDON
jo Malone London - Stylist - Brown Thomas, Galway - 12 Hours - Part Time, Permanent
Permanent · Galway
LULULEMON
Assistant Manager | Brown Thomas Dublin
Permanent · Dublin
LULULEMON
Assistant Manager | Brown Thomas Cork
Permanent · Cork
LULULEMON
Educator | Brown Thomas Cork
Permanent · Cork
LULULEMON
Educator | Brown Thomas Cork
Permanent · Cork
LULULEMON
Key Leader | Brown Thomas Cork
Permanent · Cork
RITUALS
Store Manager
Permanent · Dublin 1
RITUALS
Assistant Store Manager
Permanent · Dublin 1
JO MALONE LONDON
jo Malone London - Stylist - Brown Thomas, Dublin - 15 Hours - Part Time, Permanent
Permanent · Dublin
JO MALONE LONDON
jo Malone London - Stylist - Brown Thomas, Dublin - 11 Hours - Part Time, Temporary
Fixed-term · Dublin
ESTÉE LAUDER
Estée Lauder - Beauty Advisor - Brown Thomas, Cork - 24 Hours - Part Time, Permanent
Permanent · Cork
TOM FORD BEAUTY
Tom Ford - Fragrance Specialist - Brown Thomas, Dublin - 30 Hours - Full Time, Temporary (Maternity Cover)
Fixed-term · Dublin
ORIGINS
Origins - Guide - Arnotts, Dublin - 7.5 Hours - Part Time, Permanent
Permanent · Dublin
MAC
Mac - Retail Manager - bt2, Dundrum - 37.5 Hours - Full Time, Permanent
Permanent · Dublin
MAC
Mac - Assistant Retail Manager - Arnotts, Dublin - 37.5 Hours - Full Time, Temporary (Maternity Cover)
Fixed-term · Dublin
By
Reuters API
Published
Nov 5, 2020
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L'Oreal turns to Google as coronavirus spurs virtual make-up shift

By
Reuters API
Published
Nov 5, 2020

Shoppers searching Google for cosmetics will be able to try them on virtually through a deal with L'Oreal, as the French group looks to make up for lost store sales caused by coronavirus lockdowns by expanding online.


Reuters


Maybelline maker L'Oreal, which returned to comparable sales growth in the third quarter when coronavirus restrictions eased, has sped up some of its web initiatives as a result of the pandemic, its digital chief Lubomira Rochet said.

"There's been an acceleration in all our partnerships due to COVID-19," Rochet said in an online presentation on Thursday.

The Google partnership relies on technology designed by ModiFace, a Canadian augmented reality specialist acquired by L'Oreal in 2018, and will also extend to the U.S. group's YouTube video sharing platform, Rochet said.

People seeking lipsticks or eye shadows by L'Oreal brands, which include Lancome and Urban Decay, who come across their adverts on Google or YouTube can then try them online.

YouTube is one of the go-to sites for cosmetics users who often seek out make-up tutorials online, or want to learn from others how to curl their hair.

L'Oreal, which already had a ModiFace partnership with social media site Facebook, has seen usage of virtual make-up tools rise fivefold during COVID-19 lockdowns this year, and the conversion rate from an advert to a purchase was three times higher with the try-ons, Rochet said.

Consumers used it to mimic hair dye colours in particular during coronavirus shutdowns, Rochet added.

Many countries in Europe including France and Belgium have now re-entered lockdown, forcing beauty chains and hair salons to close, and hitting travel retail sales.

Online sales of beauty products, especially in China, have made-up for part of the losses and Rochet expects half L'Oreal's sales are likely to come from the web within the next three to seven years, up from around a quarter now.

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