Kendall Jenner fronts new hair tool line

Kendall Jenner is lending some of her model magic to a brand new haircare company.

The supermodel has been snapped up as the face of a line of hair tools called Runway Series by Formawell beauty, reports WWD. The reality TV star and fashion icon was also reportedly the inspiration behind the line, which features brushes, a flat iron, a curling iron and a hairdryer. 

Each of the products has been made using ionic-gold mineral technology that the brand claims leaves the hair shiny and conditioned.

"I work all over the world at fashion shoots and on runway shows, so I need to know that my hair looks its best and stays in great condition," Jenner told WWD. "I trust the Runway Series tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends."

"Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design?" added Ron Razeggi, chief operating officer of Formawell Runway Series.

The move is the latest big coup for Jenner, who was among the supermodels to strut down the prestigious Victoria's Secret catwalk last month, and who has taken to the runway for brands including Moschino, Versace and Missoni this season. She also has plenty of beauty modelling experience under her belt, thanks to a prior high-profile collaboration with the prestige cosmetics brand Estee Lauder.