Kate Spade hosts Facebook Live 'see-now-buy-now' event

Kate Spade launched their spring 2017 collection during a Facebook Live event from New York, allowing viewers to make purchases as they watched the show.

Hosted by Victoria Justice, the interactive, 'Shop It Live' Facebook Live experience was broadcast from the Russian Tea Room in Manhattan at 11:30 am local time Friday.

Celebrity guest stars included Leighton Meester, Jamie Chung and Camilla Belle, reported WWD.

Throughout the live shopping event, viewers were given a first look at the 2017 spring collection and were able to buy the items as the collection was unveiled.
 

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