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Published
Feb 11, 2016
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Jourdan Dunn launches kidswear line with M&S

Published
Feb 11, 2016

Jourdan Dunn is a Londoner born and bred, and now the British model is celebrating her favourite city through a new kidswear collection with Marks & Spencer, the British high street retailer.

Photo: M&S


The collection was inspired by Riley, Dunn's six-year old son, and is called Lil' LonDunn. It features 22 pieces for boys and girls aged 5-16, and Dunn worked on all aspects of the collection, from fabric and fit through to photography and creative campaign style. Riley also stars, together with other children, in the ads for the line.

The collection is the second in the "M&S &" series, which consists of "unique, exclusive collections in collaboration with some of today’s most exciting designers, brands and fashion icons," the retailer said.

Jourdan Dunn comments; “I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid. My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.”

Stephanie Chen, Trading Director for Kidswear and Home at Marks & Spencer comments; “We are thrilled to be working with Jourdan on her first childrenswear range and she has been really passionate about the project every step of the way. Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look & feel of the clothing and campaign.”

Lil' LonDunn will be available in 70 M&S stores in the UK and online from 14th April 2016. It will also be sold in selected international stores and websites.
 

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