Joules secures deal to showcase homeware line in holiday properties

By

Barbara Santamaria

Published
Mar 21, 2019

Joules has joined forces with Holidaycottages.co.uk, a leading provider of self-catering accommodation, to give 20 holiday properties across the UK a makeover using its homeware collection.

The deal will see Joules get more exposure for its home range and celebrate the brand’s coastal and countryside links. The properties, the first of which is launching at the end of March, will be decorated with the firm’s bedding and cushions, sofas from its partnership with DFS, and kitchen textiles.

“We’re extremely excited to have collaborated with holidaycottages.co.uk. They’re the perfect partner which, like Joules, is focused on celebrating the great British countryside or coastline and enjoying time together,” said Tom Joule, chief brand officer at Joules.

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“This partnership sees us curating a Joules collection of 20 properties, each of which will receive a Joules update. Look out for our special touches such as eye-catching sofas, bright bedding and even dog beds to help make your stay even more memorable.’’

James Starkey, marketing director at holidaycottages.co.uk, added: “This collection blends two excellent British brands, both of which value style and quality. It showcases just a handful of our beautiful holiday homes, and we know our customers are going to enjoy discovering how Joules has put their unique stamp on them. Between us, both companies have helped lots of of families to enjoy cherished time together, and we’re certain that this collection will help to create many happy memories for even more.”

‘Making Memories’ is also the name of an online photography competition launched by Joules to celebrate its 30th birthday year. Running throughout 2019, the competition will reward one entrant each month with a holidaycottages.co.uk voucher worth up to £1,000 and a £500 Joules gift card.