×
271
Fashion Jobs
H&M
Visual Expert Manager - Deco & Curation - College Green
Permanent ·
CANADA GOOSE
Security Ambassador
Permanent · DUBLIN
BESTSELLER
Jack & Jones Sales Representative
Permanent · Dublin 12
BESTSELLER
Vero Moda Sales Representative
Permanent · Dublin 12
BESTSELLER
Junior Head Office Sales Representative
Permanent · Dublin 12
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · DUBLIN
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · NEWBRIDGE
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · PORTLAOISE
PRIMARK
External Reporting And Compliance Accountant
Permanent · Dublin
PRIMARK
Business Analyst
Permanent · Dublin
PRIMARK
Senior Finance Transformation Manager- Payroll
Permanent · Dublin
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · CARRICKMINES
PRIMARK
Team Manager Dublin Area
Permanent · Dublin
L'OREAL GROUP
Retail Brand Manager - Vichy - Acd
Permanent · Dublin
PRIMARK
Business Analyst - Data & Analytics
Permanent · Dublin
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · LIMERICK
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas - 37.5 Hours
Permanent · Cork
ESTÉE LAUDER
Clinique - Consultant - Boots - 22.5 Hours
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - Boots - 22.5 Hours
Permanent · Dublin
PRIMARK
Cyber Security Operations Engineer
Permanent · Dublin
PRIMARK
Cyber Security Operations Analyst
Permanent · Dublin
PRIMARK
Administrator – Buying, Merchandising And Design
Permanent · Dublin
Published
Jan 27, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hawes & Curtis enters loungewear category

Published
Jan 27, 2021

Another day, another loungewear launch. This time it’s British heritage brand Hawes & Curtis that has unveiled its first ever luxury loungewear collection “to reflect consumer demand during the pandemic”. 


Hawes & Curtis



It comes as a succession of companies usually known for their more formal offer adapt to the new normal. Hawes & Curtis said lockdown shopping behaviours have seen customers “more likely to purchase apparel with a casual slant”.

The 108-year-old upscale brand is best known for its formalwear, tailoring and premium cotton shirts. But such pieces have largely stayed on the shelves since the first UK lockdown last March.

Consumers are working from home and social events have been cancelled globally. It said it’s “expanding its product offering by adapting its styling requirements to reflect the changing needs of its customers.  

So what does the new offer comprise? The “pared-back capsule collection” features “elevated essentials including hooded sweatshirts, crewneck sweatshirts, sweatpants and T-shirts in super-soft organic cotton fabric”. The pieces are designed to be “the off-duty go-to” in “high quality 100% organic cotton”.

The items have been garment-dyed and pre-shrunk and are made to be mixed and matched, in shades of grey, Airforce blue, dark green, blackberry, navy and black.

Having launched this week, additional colourways will also drop through to the end of February. Prices range from £25 for T-shirt up to £59 for a hooded sweatshirt.

Copyright © 2023 FashionNetwork.com All rights reserved.