Gym King launches collab with Alex Bowen
UK athleisure brand Gym King has collaborated with model and Love Island contestant Alex Bowen to launch a new performance collection.
Gym King, which now has the financial support of retail giant JD Sports Fashion after a multi-million-pound investment in July, has just launched the six-piece limited edition ‘Gym King x ABX’ range.
It offers key styling “that reflects Alex’s everyday gym wear and features his own thumbprint design within the artwork to create a unique DNA-inspired range”.
Bowen, who appeared in in Gym King’s first-ever campaign shoot in 2015, has collaborated on numerous social media campaigns with the brand since leaving the Love Island villa.
And of his latest connection, Bowen said: “I wanted to create a design with my own stamp on it. I wanted to create a design that people know is mine”.
The range includes the ABX DNA quarter-zip funnel, Stern vest, poly tee, Raglan tee, shorts and joggers, while combining some of Gym King’s best-selling performance silhouettes such as drop sleeve vests, muscle-fit T-shirts and knit-panel shorts.
Bowen added: “A lot of fitness brands create clothing that doesn't accentuate your body, but we’ve carefully considered the textures, fit and fabric”.
There line is available from 1 October, in sizes XS-XXL, on the retailer’s website.
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