Guess launches Anna Nicole Smith collection
Guess is celebrating the life and heritage of model Anna Nicole Smith with a new Guess Originals collection launching this October.
The 32-piece men’s and women’s collection and marketing were designed in collaboration with LA-based multidisciplinary artist Cali Thornhill Dewitt, who helped create the 2018 'Did You Miss Me?' Anna Nicole Smith Guess Originals Capsule, and takes a look back at the renowned Guess imagery.
The campaign, shot by Kenneth Cappello in Malibu, CA, with creative direction by Guess’ brand partnerships director, Nicolai Marciano, features 'Euphoria' and 'White Lotus' star, Sydney Sweeney, and recreates previous Anna Nicole Smith shoots from 1992.
Likewise, the collection, was inspired by the hues of the ocean from the original 1993 Miami photoshoot by Wayne Maser, and features teal as a core color, along with classic tones of black, white and red.
The men’s collection offers a selection of long and short-sleeve tees, sweatshirts, crewnecks, hoodies and a black denim jacket and matching pant. All the while, the women’s capsule features an array of tees, mesh shirts, bodysuits, sweaters, sweatpants, crewnecks, jumpsuits and include a matching gingham jacket and pant, as well as a teal denim jacket and pant.
Made with a combination of water base and discharge inks, photo reel graphics from Anna Nicole Smith’s never seen before 1993 calendar are printed on a variety of tops and tees in both the men’s and women’s capsules. Finally, rounding out the collection is an assortment of hats, totes, socks and sunglasses.
“Anna Nicole Smith is essential to ‘90s fashion. Anna’s legendary beach shoot revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue to celebrate one of the most iconic Guess Girls with a new generation,” said Nicolai.
The collection will be available for purchase in select Guess retail stores and Guess Originals pop-ups globally, as well as guessoriginals.com and select styles at urbanoutfitters.com. Item prices range from $12 to $248 for shirts, jackets, denim, socks, hats, and handbags.
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