Grailed introduces womenswear to marketplace
Online fashion resale marketplace Grailed announced it is adding women’s pieces to its platform, kicking off the womenswear launch with a campaign featuring its latest women’s offerings for fall.
The seller of luxury, streetwear and vintage pieces from top designers said its women's items will debut on Grailed.com and the Grailed app, among its regular line up of items, rather than coming to life on a separate platform.
Having logged to their respective accounts, consumers can create a personalised shopping feed by selecting to browse womenswear, menswear or both.
Users can further refine by selecting their preferred brands and designers. Featured brands span luxury (Chanel, Dior, Prada, Bottega Veneta), emerging contemporary (Ganni, The Row, Telfar), streetwear (Stussy, Aime Leon Dore, Nike) and vintage.
The marketplace said it hopes to become a more inclusive experience for shoppers, "one that is driven by personal style versus overly gendered categories."
“Grailed has always been about making fashion personal and accessible, no matter your style or identity,” said Grailed CEO Arun Gupta. “Now we’re bringing this mission to more people, putting the future of fashion in the hands of an even bigger community.”
All listings will continue to undergo Grailed’s authentication process and purchases are backed with the Grailed Protection Program, a money-back guarantee.
The launch comes off the back of the announcement that Grailed will be joining Goat Group. Grailed will continue to operate independently.
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