Glasgow's St Enoch Centre wants more shoppers in-store

By

Sandra Halliday

Published
Mar 28, 2017

Glasgow’s St Enoch centre is spending £1.5m to boost mall footfall but it is not spending it on new fashion stores. Instead the mall is aiming to increase visitors to its stores through a boost to its leisure offer as analysts continue to say that dining and entertainment are key to encouraging consumers to visit physical stores rather than spending online.

The mall is aiming to reach more city centre workers, who currently grab lunch or coffee at other locations, and get them through its doors. To do this it is adding significant new seating space to its Atrium food court, targeting new food traders, and adding service like USB chargers for freelancers and office workers who want to stay connected.

The St Enoch Centre’s food court is already Scotland’s largest with foot traffic of over 3 million people a year.

And the shopping centre wants to attract more families too with upgrades to its children’s play area due to complete next month. The move makes sense give that the mall contains Scotland’s only Disney and Hamleys stores, as well as Glasgow’s biggest Mothercare branch.
Mall general manager Anne Ledgerwood said dining out continues to play an “increasing important role” in the retail experience.
 
The fashion mix at the centre currently includes a raft of big names such as Topshop, Quiz, Wallis, Pavers, Claire’s, Blue Inc, JD Sports, Fossil, Miss Selfridge, Debenhams, H&M and Folli Follie.