Frugi gets marketing director from Phase Eight

By

Barbara Santamaria

Published
Oct 16, 2019

Expanding ethical childrenswear specialist Frugi has hired James Williams to head up its marketing and ecommerce teams.

He is joining from Phase Eight, where he has worked as director of online and marketing since 2017.

Frugi is a Cornish brand selling sustainably-sourced organic cotton clothing and accessories for babies, children and mothers.

Last year the business was acquired by private equity firm True, and appointed Hugo Adams, a former senior executive at M&S, as CEO and Julia Reynolds, ex-Figleaves CEO, as chair.

Commenting on Williams’ appointment, CEO Hugo Adams hinted about the company’s international expansion plans.

“I’m delighted that James will be joining us at a pivotal time for Frugi as we continue to invest in international growth. James will play a pivotal role in these ambitious plans, which aim to significantly increase global turnover,” he told The Drum.

Williams cut his teeth at Marks & Spencer, where he began his career on the graduate training programme before joining the retailer’s e-commerce department. He served in a variety of roles across M&S.com, including senior online trading manager for foods.