Sep 15, 2010
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From Nike to Ben Sherman to JJB: Hayes appointed new Trading Director

Sep 15, 2010

JJB Sports announces Kate Hayes as Trading Director. Leaving Ben Sherman where she has been International Retail Director and moving to Wigan, Kate starts on November 1st.

Ben Sherman
JJB Store

Kate will form part of the new and developing operating board alongside Retail Director, Ron Rome and Paul Mitford, HR and Training Director. Kate has over 15 years' experience in retail and has a good knowledge of the sportswear market. Before joining Ben Sherman, Kate worked at Nike for eight years - initially as European Buying and Merchandising Directors and latterly, after a short spell at Tesco.com, as Nike's UK Retail Director during which time she had overall responsibility for Nike's retail operations in the UK, including the flagship Nike Town.

Keith Jones, JJB Chief Executive, said: "Kate's experience in the sportswear market will be a great asset as we continue to strengthen our senior management team and drive the turnaround of JJB Sports."

Now operating 250 stores, JJB's total revenue up to January 2010 fell 22% compared to the previous year.

By Rosie Hart

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