Farfetch launches new Beat concept via collab with Peter Do, Opening Ceremony
Farfetch on Wednesday unveiled its new Beat concept, a series of "exclusive ad-hoc collaborations and product experiences with the most progressive voices in fashion and culture”. And it launched its first product initiative, a collaboration with Peter Do and Opening Ceremony to celebrate the brand’s 20th anniversary.
Available only on the site, the company said the concept highlights its “unique ability to give customers access to luxury products, brands, services, and a community of the best curators in the world, which cannot be found elsewhere in luxury fashion”.
Chief Brand Officer Holli Rogers said the luxury e-tail giant actually came up with the Beat idea pre-pandemic but it’s still relevant today. She said: “We knew our global luxury customers wanted access to exclusive pieces with a story behind them and this is exactly what this collaboration encapsulates. We believe that the emotion you get from finding rare pieces that you can cherish for years to come is just as strong as ever.”
And she added that “Opening Ceremony and Peter Do have always driven vital conversations in fashion, consistently putting their family first and celebrating a coming together of cultures”.
The collection features three takes on the OC varsity jacket: two made in Do’s ‘spacer' material (one in black and one in white), and a third in upcycled parachute material from his first runway show.
The pieces are numbered to reference their limited quantity and include a cardholder hidden in each jacket pocket, while also being presented in a one-of-a-kind Opening Ceremony x Peter Do cotton muslin tote bag.
Opening Ceremony co-founders and creative directors Humberto Leon and Carol Lim said: “Opening Ceremony has always been a pioneer in concept retail. We’re excited to be able to bring that approach to online retail with Farfetch Beat. For us, Peter Do exemplifies the best in New York fashion today, and we found so much similarity in how our shared Asian heritage informs everything we both create. The Peter Do team inspires us with their incredible design skill and knowledge.”
An accompanying portrait series, shot by Katsu Naito, brings together the “teams, friends, and collaborators of both brands for a modern, combined ‘family portrait’.” The cast includes Leon, Lim and Do, plus Christine Sun Kim, Maia Ruth Lee, Jawara Wauchoupe, Angela Dimayuga and Alan Kim, among others.
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