Eton outfitter New & Lingwood opens pop up in NY

Generations of Eton students have worn its handmade shirts and tailcoats, and now customers in the US can also have access to New & Lingwood’s fine menswear.

The pop-up store opened in December and will run for at least three months - Photo: New & Lingwood

The British heritage brand, best known for outfitting one of the UK’s most prestigious educational institutions since its founding in 1865, has opened a pop-up store in New York City.

Located at the North East corner of 67th and Madison, the store showcases the brand’s ready-to-wear collections, which take cues from the label’s strong Eton links and its British heritage.

A range of limited edition handmade dressing gowns, woven in England by a small company dating from the Huguenot period, are available alongside accessories including socks, ties and scarves.

There is also semi-canvassed tailoring, made using fine English, Scottish, Irish and Italian cloth, and a range of sports jackets and blazers.

Photo: New & Lingwood

The store will remain open for at least three months, the brand confirmed on social media.

In addition to New & Lingwood’s historic shop on Eton high street, where every student is still fitted,  the brand has a flagship on London’s Jermyn Street.

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