Ethical label Bottletop fetes launch of first physical store

By

Barbara Santamaria

Published
Jun 7, 2016

UK brand Bottletop, launched by the Mulberry founder Roger Saul’s son, Cameron and Olivier Wayman, has opened the doors of its first physical store, a pop-up.

The London flagship sits at 84 Regent Street alongside international brands such as Uniqlo, Kit and Ace and Moss Bros. The opening was supported by brand consultancy Eco-Age and attended by a number of socialites and celebrities, including Brazilian model and Victoria’s Secret Angel, Lais Ribero, who fronts the SS16 campaign.

Bottletop works together with highly skilled artisans from countries such as Brazil and El Salvador to create own brand products that blend design and technique. The company runs training programmes enabling local artisans to support themselves and their families, and education projects through a charity titled Bottletop Foundation.

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The foundation supports young people in Malawi, Mozambique, Rwanda, Brazil and the UK by raising awareness around teenage health issues such as HIV/AIDS, drug abuse and teenage pregnancy. 

Highlights of the new collection include handbags made from ring pulls and pieces created by hand using Deforestation-free Brazilian leather.