Endura and Brompton join forces on cycling clothing collection

By

Barbara Santamaria

Published
Aug 2, 2019

Scotting cycling brand Endura is helping London-based Brompton, a manufacturer of folding bikes, launch its debut city cycling clothing collection for Autumn Winter 2019.

Designed for stylish London commuters, the collection comprises a selection of six pieces, including a waterproof jacket, a packable windproof layer and reversible gilet.

The range swaps lycra for more city-appropriate materials, and features a palette of navy, blue, grey and red colours.

Pamela Barclay, Endura brand director, said: “A collaboration between Endura and Brompton makes total sense for so many reasons. Both brands are iconic British institutions and share a vision that chimes with current zeitgeist of getting more folks to ditch the car and get on bikes.”

The bike industry has been experiencing a renaissance of late, with investment in infrastructure in urban centres such as London, Bristol and Greater Manchester helping drive big growth.

Last year, Pentland Brands acquired Endura to capitalise on the growing cycling movement.

With headquarters in Scotland, Endura sells cycle clothing and accessories, and is worn by some of the world’s top road, mountain bike and triathlon teams and riders.