Dune Group relaunches Head Over Heels brand

By

Barbara Santamaria

Published
Mar 11, 2019

Dune Group’s footwear brand Head Over Heels has undergone a complete rebrand and modernisation to position itself as a leading destination for young shoe lovers.

Dune Group has revamped the brand’s image, expanded its product categories with more style options, and launched it as a standalone label with its own e-commerce site going live on 11 March.

“Since its launch Head over Heels has grown fast to become an important entry priced ladies brand within the Dune Group,” explained chairman Daniel Rubin.

“It’s re-launch in March as a dynamic online young fashion footwear brand, backed by a major marketing campaign, takes the brand to the next level and is a key and exciting strategic development for the group.”

Dune is taking a new direction with the brand to target a younger demographic. In addition to launching new styles, from party shoes to trainers, the company has plans to roll out a marketing campaign across social media, digital platforms and out of home advertising to support the relaunch.

Head Over Heels will be stocked in several House of Fraser and Debenhams concessions, according to a report from Essential Retail.