Dolce & Gabbana enters into licence agreement with Shiseido

By

Barbara Santamaria

Published
Jul 1, 2016

Dolce & Gabbana and Shiseido Group have signed a worldwide exclusive licence agreement for the development, manufacturing and distribution of the fashion house’s cosmetic products.

The deal involves Dolce & Gabbana’s skincare and makeup products as well as fragrances.  

“The license agreement is aimed at strengthening our brand portfolio for the sake of future top line growth, which is a part of my vision 2020 for Shiseido Group. The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean and Japanese, opens excellent opportunities for creating new exciting values,” said group CEO, Masahiko Uotani.

The Japanese company is one of the largest beauty groups in the world. It manufactures and wholesales cosmetics in various prices ranges, including products for Bare Minerals, Nars, Issey Miyake and Elie Saab.

The collaboration is set to officially start on 1 October, 2016.