Busy kidswear label Frugi relaunches upgraded website

By

Nigel TAYLOR

Published
Jan 20, 2022

Frugi, the ethical/sustainable childrenswear retailer, has relaunched its website. Upgraded to the Adobe/Magento platform, the new-look website reflects the “fun and liveliness” of the brand, featuring new collections alongside standard favourites.

“Its bright and vibrant features incorporate the brand’s vision of building a colourful future”, the retailer said at launch.

The new website also offers "flexible, scalable e-commerce solutions with future opportunities to extend the platform to create unique and differentiated branded experiences". 

For now, the design allows for a 'simple mobile shopping experience", offering easy search/browse/buy options across the babies, toddlers, kids, or grown-ups platforms.  

New functionality means the website will recommend the best products to go with shoppers’ Frugi favourites alongside genuine customer product reviews. 

“With so many funky and colourful designs to choose from, product recommendations mix and match across all of Frugi’s collections”, the retailer noted. 

Alongside the upgrade, the site also launches its spring/summer 22 collection, where the brand has gone back to its Cornwall roots to gather inspiration.
 
The system is also supported by convenient payment methods including Google Pay, Apple Pay, or Klarna.
 
Lastly, the new site has been updated with more fun and creative downloadable activities for kids as part of the Frugi Time content.  

“Downloads and home activities have become such an important part of Frugi’s content since the pandemic as parents turn to Frugi as a trusted source of entertainment and learning for their children at home and in the outdoors”, it added.