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Published
Nov 4, 2015
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Brick Lane Bikes introduces clothing line

Published
Nov 4, 2015

Brick Lane Bikes, the London-based urban cycling brand that has previously teamed up with H&M, is launching a new clothing collection.

Photo: Foundry Brands


The line was made with Heritage Brands, with the agreement concluded by licensing and brand management company Foundry Brands. The first collection, for Spring/summer 16, will feature t-shirts, sweats, hoodies, track pants and shorts. For AW16, outerwear and woven shirts will be added to it.

The collection is set to capture Brick Lane Bikes' "innovative design and direction," and also draws on its urban East London roots.

Tim Gardiner, Director at Heritage Apparel, commented: “We are really excited to be working with the team at Brick Lane. With the huge growth in cycling and the beginnings of its influence on style and fashion, we see a great opportunity to develop the BLB brand into the sports casualwear market. BLB has an unrivalled position globally in cycling. That coupled with their heritage as one of East London’s original brands, we believe makes a compelling starting point to launch the collection.”

Founder of Brick Lane Bikes Feya Buchwald added: “Since our collaboration with H&M in 2013 we have been looking to see the brand fully developed into the fashion and apparel categories. Heritage have developed a great collection that really captures the essence of our brand and we feel will appeal to a fashion led aspirational customer the as well as the guys riding the fixed wheel track bikes.”
 

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