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Giorgio Armani Beauty Business Manager - Brown Thomas Limerick
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Mac Cosmetics - Key Holder - Limerick, Brown Thomas - 37.5 Hours - Full Time, Temporary
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MAC
Mac Cosmetics - Key Holder - Blanchardstown, bt2 - 37.5 Hours - Full Time, Permanent
Permanent · Dublin
MAC
Mac Cosmetics - Retail Artist - bt2, Blanchardstown - 24 Hours - Part Time, Permanent
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Permanent · Cork
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Assistant Store Manager
Permanent · Dublin
LEVI'S
vm/Sales Stylist 20+ Hours pw
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LA MER
la Mer - Counter Manager - Brown Thomas, Galway - 37.5 Hours - Full-Time - Permanent
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RITUALS
Rituals Advisor
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L'OREAL GROUP
IT Cosmetics Beauty Advisor bt2 Dundrum (Fixed Term 6 Months)
Fixed-term · Dublin 16
L'OREAL GROUP
l'Oréal Designer Fragrances - Mobile Fragrance Expert Dublin
Permanent · Dublin
L'OREAL GROUP
Lancôme Make-up Artist - Brown Thomas Dublin
Permanent · Dublin
L'OREAL GROUP
Kiehl's Customer Representative (Kcr) Arnotts, Dublin
Permanent · Dublin
HUGO BOSS
Supervisor - Dublin Grafton Street
Permanent · Dublin
RITUALS
Counter Manager
Permanent · Cork
SANDRO IRLANDE
Sales Assistant - 15 Hours - Kildare Mixte m/f
Permanent · NEW YORK
RITUALS
Rituals Advisor
Permanent · Limerick
Published
May 13, 2021
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Beauty and fashion are top-performing categories on TikTok

Published
May 13, 2021

Small businesses in the beauty and fashion sectors are outperforming on TikTok, new research shows. The five-year-old social media platform has over 689 million active users and the #smallbusiness hashtag currently has 25 billion views on the platform. This has resulted in small business owners looking to use it to elevate their brands and capitalise on the opportunity to reach new audiences.


Photo: Cottonbro/Pexels



And a money.co.uk study reviewed the top-performing videos under #smallbusiness, noting down the number of likes and the industry the business belonged to.

It seems the beauty industry is the most popular based on these metrics with a total of 61,792,300 likes from the videos analysed. Consumers are responding to a wide variety of videos about cosmetics from homemade lip gloss to ASMR packaging clips.

The fashion industry is the second most popular with 50,424,500 likes. Streetwear, printed logo shirts and activewear are all heavily featured in the most popular small business videos.

Just behind the top two in third place is the jewellery industry with 49,893,000 likes. The most popular videos include homemade necklaces, rings, and earrings.

It all underlines the importance of TikTok to small companies operating in these key categories and how nailing an effective TikTok strategy can be transformational.

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