×
182
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Galway - 18.5 Hours - Part-Time - Permanent
Permanent · Galway
SHISEIDO
Laura Mercier Account Manager - Brown Thomas Limerick (37.5 Hours)
Permanent · Limerick
ESTÉE LAUDER
la Mer - Business Manager - Brown Thomas, Dublin - 37.5 Hours / 5 Days - Full-Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - bt2, Dundrum - 22.5 Hours / 4 Days - Part-Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - bt2, Dundrum - 15 Hours / 3 Days - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager- Brown Thomas, Cork (37.5 Hours)
Permanent · Cork City
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Galway - 18.5 Hours - Full-Time - Permanent
Permanent · Galway
SHISEIDO
Nars Account Manager - bt2 Dundrum
Permanent · Dublin 16
SHISEIDO
Bareminerals Account Manager - Boots, Belfast
Permanent · New York
SHISEIDO
Bareminerals Dual Site Account Manager - Arnotts, Dublin
Permanent · Dublin 13
TK MAXX
20011-Team Leader
Permanent · Dublin
TK MAXX
10020-Christmas Temp
Fixed-term · Dublin
ESTÉE LAUDER
Estee Lauder Companies - Advisor - Aerrianta, Cork - 36 Hours - Full Time, Permanent
Permanent · Cork
CLAUDIE PIERLOT IRLANDE
Sales Assistant - 37.5h - Permanent - Dundrum m/f
Permanent · DUBLIN
CLAUDIE PIERLOT IRLANDE
Assistant Store Manager - 37.5h - Permanent - Dublin m/f
Permanent · DUBLIN
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar de Recursos Humanos Sin Experiencia Medio Tiempo
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar de Reclutamiento Medio Tiempo Home Office
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Capturista Sin Experiencia Medio Tiempo
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar Administrativo Sin Experiencia Medio Tiempo
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar Administrativo Sin Experiencia
Permanent · MEXICO CITY
COCCINELLE
Store Manager - Coccinelle
Permanent · KILDARE
SHISEIDO
Nars Make-up Artist - Dublin Stores (7.5 Hours, Fix Term 3 Months)
Fixed-term · Dublin
By
EFE
Translated by
Robin Driver
Published
Sep 21, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Balenciaga makes phygital haute couture with Fortnite

By
EFE
Translated by
Robin Driver
Published
Sep 21, 2021

Balenciaga announced its first collaboration with wildly popular online battle royale game Fortnite on Monday, a partnership that will allow four of the video game's characters to wear pieces inspired by the luxury fashion house's collections. 


EFE


With the new "Balenciaga Fit Set," Fortnite players can use digital versions of outfits designed by the fashion brand to dress up Doggo, Ramirez, Knight and Banshee, four of the most popular avatars in the hugely successful shooter from developer Epic Games' crown. 

"Our partnership with Epic didn’t start with Fortnite, actually," pointed out Balenciaga creative director Demna Gvasalia in a release, recalling that the brand created its first video game, "Afterworld," to debut its collection for Fall 2021. 

The collaboration will also include a collection of physical Fortnite clothing, which will appear in Balenciaga's stores, offering hats, tees and hoodies inspired by Retail Row, a favorite point of interest in the game. 

"Self-expression is one of the things that makes Fortnite so unique, and there couldn’t be a better first fashion partner than Balenciaga to bring their authentic designs and trendsetting culture to millions of players around the world," explained Epic Games president Adam Sussman.

Balenciaga is far from being the only luxury label to have ventured into the world of video games recently. Louis Vuitton has previously made skins for online battle arena game League of Legends, while in February, Gucci teamed up with gaming content creators to design pieces reflecting its distinctive aesthetic for Nintendo's popular Animal Crossing: New Horizons.

© EFE 2021. Está expresamente prohibida la redistribución y la redifusión de todo o parte de los contenidos de los servicios de Efe, sin previo y expreso consentimiento de la Agencia EFE S.A.