Asos extends partnership with eating disorder charity

Asos has renewed its partnership with eating disorder charity Beat, as they launch an increased focus on supporting men who suffer from eating disorders such as anorexia and bulimia.


Continuing a five-year partnership, Asos will provide additional funding which will help Beat extend the opening hours of its national helpline and deliver a new online one-to-one support service.

The service will be designed specifically for men, who may feel inclined to use a helpline, and offer tailored practical help and emotional support.

“At Asos, we’re committed to promoting a healthy, positive body image to our customers and colleagues so it makes total sense for us to continue supporting Beat and its invaluable work,” said Asos Director of Corporate Responsibility, Louise McCabe.

The partnership will also see Asos boost its commitment to supporting its employees, with Beat providing the online fashion retailer with information, advice and best practice knowledge.

ASOS employees will also be given the opportunity to volunteer their skills to the charity, including mentoring Beat’s Young Ambassadors, helping facilitate online support groups and taking part in research and campaigning.   

Beat CEO, Andrew Radford said: “We know that eating disorders affect both men and women and the earlier sufferers access our support, the better their chances of a full recovery are. By 2021 we intend to be supporting ten times as many people as we are today and ASOS’s partnership is crucial to helping us achieve this goal.”

According to Beat, more than 1.25 million people in the UK struggle with eating disorders, with up to 25% of them being male.

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