Asda launches elevated Exclusively at George offer

By

Sandra Halliday

Published
May 9, 2023

Supermarket fashion ranges have proved hugely popular in recent years but they’re largely known for their value rather than anything else. George at Asda is now setting out to change that with the launch this Thursday of the Exclusively at George line-up.

Calling it a “supermarket fashion first”, George at Asda is “raising the fashion stakes with an elevated capsule collection comprising timeless, quality pieces which customers can pick up straight from the shopping aisles”.

It’s a 40-piece offer featuring slouchy suiting, crisp cotton dresses and ribbed knit separates. Linking up with the quiet luxury trend, the company said the collection includes “timeless… fully-lined tailoring, piped trims and distinctive prints and patterns”. 

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Asda said standout styles include a pink two-piece suit with on-trend wide-leg trousers, a striped compact knit dress, a navy crepe jumpsuit, and a printed co-ord.

There are silk and linen blends, as well as satin and crepe finishes, alongside 100% cotton.

Prices start at £12 for a Supima 100% cotton T-shirt, rising to £77 for a suit.

“Exclusively at George aims to provide superior fashion at accessible prices, with staple pieces that can be mixed and matched to make every outfit appear effortlessly elegant,” the retailer explained.