×
250
Fashion Jobs
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · CARRICKMINES
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · LIMERICK
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · DUBLIN
PHV
Country vm Manager, Ireland
Permanent · Dublin
H&M
Visual Expert Manager - Deco & Curation - College Green
Permanent ·
CANADA GOOSE
Security Ambassador
Permanent · DUBLIN
BESTSELLER
Jack & Jones Sales Representative
Permanent · Dublin 12
BESTSELLER
Vero Moda Sales Representative
Permanent · Dublin 12
BESTSELLER
Junior Head Office Sales Representative
Permanent · Dublin 12
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · DUBLIN
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · NEWBRIDGE
PRIMARK
External Reporting And Compliance Accountant
Permanent · Dublin
PRIMARK
Business Analyst
Permanent · Dublin
PRIMARK
Senior Finance Transformation Manager- Payroll
Permanent · Dublin
PRIMARK
Team Manager Dublin Area
Permanent · Dublin
L'OREAL GROUP
Retail Brand Manager - Vichy - Acd
Permanent · Dublin
PRIMARK
Business Analyst - Data & Analytics
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas - 37.5 Hours
Permanent · Cork
PRIMARK
Cyber Security Operations Engineer
Permanent · Dublin
PRIMARK
Cyber Security Operations Analyst
Permanent · Dublin
PRIMARK
Administrator – Buying, Merchandising And Design
Permanent · Dublin
PRIMARK
Senior Finance Transformation Manager - Source to Pay
Permanent · Dublin
Published
Dec 5, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon, M&S, Adidas top new survey-based retail performance index

Published
Dec 5, 2022

Amazon, M&S and Adidas have emerged strongly from the newly-launched Retail Performance Index compiled by agency VCCP. It’s based on a survey of 3,000 consumers and blended with YouGov data and looks at strength in “the buying moment”.


Reuters



Overall, the best-performing brands come from a wide range of sectors. But the strongest performing verticals were pureplay retailers.

Amazon was in first place, ahead of M&S, Nando’s, Adidas, Boots, Nike, Tesco, Lego, Asda and Superdrug.

VCCP divided the buying moment into six categories including ‘ease and speed’, ‘the role of humans’, ‘clarity and information’, ‘inspiration’, next purchase intention’, and ‘emotional connection’.

It’s interesting that Amazon came top in five of the categories but was nowhere when it came to emotional connection.

That category measures emotional connection to brands before and after buying and Adidas was shown to be the current highest performer by this measure. Those with the greatest disconnection between brand and buying experience scored less well. 

As mentioned, Amazon did well overall though, and VCCP said it “shone through with having the highest scoring overall RX of the brands surveyed”. But it “was let down in the RX Differential, meaning the emotional connection with customers is a key way for brands to beat Amazon and an area for Amazon to improve”.

M&S came “a strong second” to Amazon, and similarly scored well across the board, just behind the US e-tail giant in practical criteria like clear information, speed of purchase and helpful humans. 

Copyright © 2023 FashionNetwork.com All rights reserved.