Adidas launches Peloton apparel line next week, links with star instructiors
Adidas has just unveiled the first fruits of its link-up with fitness brand Peloton, the global partnership starting with the Adidas x Peloton SS21 collection that launches on March 25.
This is a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby.
The 11-piece collection includes tanks, tights, shorts, hoodies, tees, crewnecks, sports bras, and joggers, available from $30-$85 via the Adidas and Peloton websites and in select Peloton showrooms.
The sports giant said the three instructors were “involved in the design process to help develop a co-creation model. Together, the teams worked to produce styles and fits rooted in inclusivity and crafted with quality performance technology for high energy workouts, plus comfort for relaxed recovery days”.
It’s a big move for Peloton as it’s the brand’s “first-ever instructor-designed global-level collaboration”.
The colourful pieces sit at “the intersection of performance and vibrancy with nods to a ’90s attitude, featuring bold, neon hues such as ‘Screaming Pink’, and inspirational text graphics”. They’re also size-inclusive with a range of sizing from XS-2X and designs spanning men’s, women’s, and unisex.
Alongside the product debut, the marketing campaign includes a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18. A live class celebrating the collection drop takes place on March 25.
And Adidas is putting out exclusive Creators Club content, featuring a members raffle to win clothing and a 1:1 virtual styling session with Ally Love or Cody Rigsby.
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