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Published
Jul 25, 2016
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87% of Brits shopped online in last three months

Published
Jul 25, 2016

Online shopping continues to grow in the UK, where online-only and multichannel brands are making it increasingly fast and convenient for consumers to purchase goods online.

Stylight


Stylight, the European fashion aggregator, has put together a new data campaign that shows the Brits' online shopping habits. It reveals that a whopping 87%, the vast majority of Brits, bought something online at least once in the past three months. 68% of the British online shoppers are women and 32% men, and the young shop online the most, with 23% of online shoppers aged 25-34%.

Millennials make up 27% of the UK population and contribute to £27 million of retail spending, the survey found. £8.9bn will be British Millennials' spending power in 2020, and 27% of British Millennials are buying the same day they find their desired item.

The most lusted-after brands on Stylight were Asos, Michael Kors, Bon Prix, Little Mistress and Lipsy, and Monday evening was the favourite time for Brits to shop on Stylight.
 

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