11 Degrees launches £1 million ad campaign

By

Barbara Santamaria

Published
Nov 6, 2018

Premium urban clothing brand 11 Degrees is set to launch a £1 million UK-wide advertising campaign with the help of Media Agency Group.

Running ahead of the festive season, the campaign will highlight the brand’s latest styles for men and women across cities including Birmingham, Manchester, Bristol, Glasgow, Leeds, Sheffield, Dublin and Belfast.

It comes as the English brand announces tie-ups with professional boxers Tony Bellew and Carl Frampton, with the latter expected to appear in the promotional material.

“11 Degrees see great value in executing such a large-scale advertising campaign around the Christmas period. As the brand continues to partner with several UK based athletes such a world champion boxers Tony Bellew and Carl Frampton ahead of their upcoming fights, making a lot of noise around these partnerships at key trading times of the year, is imperative to our continued rapid growth,” said Andy Hayton, director of 11 Degrees.

John Kehoe, CEO of MAG added: “It is exciting to deliver such an extensive and carefully targeted campaign for a great brand - to capture audiences in the what retailers refer to as the ‘Golden Quarter’. We have selected media in areas where we know will get the most visibility, have the most footfall and/or where will generate the premium amount of audience impressions.”

Founded in 2014 as a men’s casual wear brand, 11 Degrees is based in North West of England. It has more than 250,000 followers on Instagram.