​Morphe opens at Cardiff’s St David's centre

By

Nigel TAYLOR

Published
Jun 30, 2021

Beauty retailer Morphe has made its debut in Wales, opening a flagship store at the Landsec-owned St David’s shopping centre in Cardiff.

The approximately 3,500 square feet store arrives ahead of the destination’s beauty and wellbeing-focused event ‘Be Your Beautiful’, taking place in mid-July.

Founded in 2008 among the artists and influencers of Los Angeles, the Forma Brands-owned Morphe offers “a bold approach to make-up that honours individuality and self-expression” while “inspiring creativity with a selection of high-performing products at an incredible value”.

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The latest store carries brands including Iconic London, SUVA Beauty, Frank Body, NABLA Cosmetics, P.Louise, Beauty Bakerie, accompanied by expert advice from its certified beauty artists.

Kahla Broussard, VP, Retail Sales and Operations at Forma Brands, said that Cardiff is a key UK city for Morphe.

Russell Loveland, Senior Portfolio Director for Landsec, added: “The beauty industry remains one of the fastest growing sectors, and the opening of Morphe at St David’s highlights our ongoing commitment to deliver here exactly what our customers want”.