​Debenhams says sales of XL range are widening

By

Barbara Santamaria

Published
Mar 21, 2016

Big and tall men are increasingly becoming an important segment for Debenhams, which has revealed that sales of larger sizes of shirts, suits, tops, casual jackets and trousers have jumped by 170% in last two years.

To meet this growing demand, Debenhams has introduced sizes 4XL and 5XL as part of its Big and Tall range, a line whose sales for the past six months are already set to exceed the whole of last year.

Debenhams’ Menswear Trading Director Paul Baldwin said: “We want to ensure that we offer our customers fashionable, well–fitting clothing, at accessible prices, whatever their shape height and size. We recognise that men are in general taller and stronger than previous generations and there is growing demand for mainstream men’s fashion in larger sizes.”

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Men from East Anglia are leading the trend for larger clothes, followed by consumers from the East and West Midlands and the South East.

According to research company Mintel, the market for plus-sized menswear is growing at three times the rate of men’s clothing overall and is 50% more than the growth in larger women’s clothing.

Further statistics have also revealed that the average British man is four inches taller than 100 years ago and his foot is two sizes bigger.

The newly expanded Big and Tall range is available in all Debenhams stores in the UK.