Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
Ebay is using AI to help consumers find the same and similar outfits worn by their favourite celebrities. The technology is enabling the platform’s new Shop the Celebrity Look service, launched this week.
The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
Zara, the fashion chain owned by the world’s biggest clothing retailer Inditex, will introduce augmented reality displays from April, it said on Tuesday, in an effort to lure millennials into its stores.
L'Oréal Technology Incubator is debuting new innovations in personalized beauty including a medically focused face-scanning platform for personalized serums, a custom foundation system and a 3D hair color app.
Barneys New York is driving innovation in visual merchandising with the launch of a new virtual reality experience. Mantle is a VR-powered runway show combining dance with fashion viewable both in store and online.
According to a study from IDC, the American company elbowed out competitors Fitbit and Xiaomi to claim the top spot in the global wearables market in 2017, as growth in the sector slows but shows no sign of stopping.