Adidas put a big marketing budget behind its latest Adidas Originals launch this week with a London event immersing sneakerheads in the world of personalisation and enlisting influencers/creators to add an extra edge.
Think of it as the Triple Z of fashion. Before a crowded audience inside its tennis court style stand in Pitti 94, Z Zegna on Tuesday revealed its first ever ambassador – handsome tennis star Alexander Zverev.
In Italy, they call Max Mara, Il Gigante Silenzioso, or the Silent Giant: a 1.558 billion-euro fashion house, founded by Achille Maramotti, and still in his family, combining critical acclaim with commercial growth.
“This really was unexpected,” smiles Masayuki Ino, the 39-year-old winner of the LVMH Prize 2018. Another year and Ino couldn’t even have entered the competition, seeing as he is 39, and entrants have to be less than 40.