In a season marked by many retailers changing their approach for their Christmas campaigns, Mulberry has stuck to its tradition of creating quirky films that still manage to put its product at the heart of the message.
TK Maxx said it has launched the first ever Christmas campaign in the UK to deliver real snow for free to customers’ homes. The campaign includes a limited number of snow globes hidden hidden in stores and online.
House of Fraser has kicked off the festive season with the unveiling of its 2017 Christmas advert, encouraging consumers to cut through the stress of the season and enjoy as they did when they were kids.
Lush has unveiled a creative short film illustrating the effects its spa treatments have on the body to help customers understand the experience. The initiative coincides with the launch of the new Karma option.
Procter & Gamble is rolling out a sequel film in its "Proud Sponsor of Moms" campaign with a new short film called "Love Over Bias" highlighting athletes in anticipation of the 2018 PyeongChang Winter Olympic Games.