Sosandar reports strong seasonal performance

By

Barbara Santamaria

Published
Feb 12, 2018

Sosandar reported a strong performance over December and January, with revenues exceeding expectations helped by increased investment into product ranges and marketing.

The online womenswear brand has been launching wider ranges of product and accelerating its media and marketing activities following its flotation on AIM and fundraising in November.

It said seasonal sales were driven by both new and existing customers, with KPIs ahead of management expectations, as well as basket size, conversion rate and traffic to the website.

Investment in new marketing channels, and promotional brochures showcasing partywear, dresses, knitwear, outerwear, luxury leather and footwear categories, helped attract new and repeat purchases.

Julie Lavington and Ali Hall, joint CEOs, commented: "During the busiest and most fiercely competitive online trading period of the year, we are delighted with our Christmas and New Year sales results. 

“We achieved multiple sell-outs of a number of products, highlighting huge demand from both existing and newly acquired customers. Demand was so high that we have generated large waiting lists that we have fulfilled with repeat orders.”

The company targets an older generation of women who struggle to find affordable clothing with a premium aesthetic at popular high street brands. It said its marketing activity, particularly brochures, had proved very successful and will continue pumping money into this area to accelerate its sales growth.