River Island opens first dedicated kidswear store

By

Barbara Santamaria

Published
Feb 12, 2018

River Island has opened the first store dedicated exclusively to its childrenswear collections at Intu Braehead ahead of a national rollout.

The 3,000 sq ft dedicated kidswear store is located close to River Island in the Scottish shopping centre, which is a popular destination for young families as it hosts leisure attractions such as Scotland’s only indoor ski slope.

River Island’s Kids & Mini collections for children up to 12 years old will be sold in the new store.

Kate Grant, regional managing director at Intu, said: “River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at Intu Braehead.

“Intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time thanks to its high annual footfall and expansive leisure offer which creates compelling experiences for thousands of families ever year.”

River Island has over 350 stores across the UK, Ireland, Asia, the Middle East and Europe. Its clothing collections for children focus mostly on affordable pieces with a trendy aesthetic and mini-me styles.