Reserved taps Cindy Crawford for new SS18 campaign

Polish brand Reserved continues its high-profile marketing push following the star-studded launch into the UK market in September last year.


Supermodel Cindy Crawford is the latest fashion celebrity to join the company as the face of the new SS18 campaign, following in on the footsteps of Kate Moss, Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk last season.

The celebrity-focused marketing strategy underpins the brand’s efforts to become a major European brand. It has now a presence in 20 countries in Europe and the Middle East, and flagship stores in Berlin, Moscow and London.

The new campaign shows Cindy Crawford revisit the 80s in a pastel-hued setting. Directed by Gordon Von Steiner, the campaign brings back a time when everything was super-sized and brand new, and puts power-dressing at the forefront of the story.

Stranger Things actor Dacre Montgomery, American actor Eric Roberts and actress Tish Graves are also featured. In addition to print images, the SS18 campaign includes video content for web and social media.

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