Mert Alas & Marcus Piggot shoot David Yurman holiday ads

By

Cajsa Lykke Carlson

Published
Oct 9, 2015

American fine jewellery and luxury timepiece company David Yurman's holiday campaign images were shot by iconic photographer duo Mert Alas & Marcus Piggot.

The ad campaign marks the first time that David Yurman ads have been in colour, and stars models Kate Moss and Anna Ewers, wearing layers of fine jewellery.

"Our objective for this campaign is to extend the language of jewelry and the expression of artistry. We wanted the imagery and the introduction of color to evoke joy, lightness and life. It had to have a spirit of playfulness yet sophistication, and signal empowerment and confidence. The layering of jewelry and the distinct style speaks to our unconventional perspective and personality," said Sybil Yurman, Co-Founder, David Yurman.

The ads were styled by Carlyne Cerf de Dudzeele.