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Published
Nov 24, 2017
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DW Sports to open massive flagship at Intu Metrocentre

Published
Nov 24, 2017

Leading sports retailer DW Sports has opened a 15,000-square-foot flagship store at Intu Metrocentre in Gateshead.


DW Sports sells sports clothing from brands including Adidas, Nike and Puma - Photo: Adidas


The specialist sports clothing retailer, part of the DW Fitness First Group, will stock the latest gear from top quality performance brands including Nike, Adidas, Puma and Under Armour, at the shopping centre.

Matt Sharpe, retail director at DW Sports, commented: “Whilst the DW Fitness First Group already operate many stores and gyms across the UK, this is our first store in a major scheme. The north east is synonymous with sport and sporting culture, so the centre’s location, popularity and high footfall fits perfectly with our strategy to be the ‘go to’ sports retailer, encouraging everyone to be active and participate in sport.”

DW Fitness First Group has over 90 retail sites across the UK, complementing its fitness business which operates 120 gyms.

Kate Grant, regional director at Intu, said: “Intu Metrocentre continues to attract new brands, and is a thriving retail destination in the north east which has a catchment population of 2.6 million.

“With 21 million customers visiting the centre each year, we’re always looking at ways to enhance our dynamic retail mix, and DW Sports is a great addition to our growing portfolio of brands.”

Also trading at Intu Metrocentre are H&M, Miss Selfridge, Laura Ashley, Next, Oasis, Primark, Quiz, River Island, Warehouse and Superdry.

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