Oct 23, 2015
Charlie XCX teams up with boohoo.com
Oct 23, 2015
Trend-led etailer boohoo.com has created a new collection together with British singer Charlie XCX.
The line will contain 20 pieces as well as accessories, and is the first of three that Charlie XCX will make with boohoo.com over 18 months. The collaborations will feature "chic dresses, matching separates, funky knitwear, tees, accessories and other apparel" and the first one launched yesterday with a party in Brooklyn. It will be available online from October 26th.
'We are thrilled to be collaborating with Charli XCX and to be the first fashion brand to work with her in this way. Our customers love her music and her style as such; she is a perfect fit for the brand. The synergy between music and fashion grows stronger daily and at boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices. Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love, " said Carol Kane & Mahmud Kamani, CEOs of boohoo.com
"I had so much fun designing pieces for boohoo.com's holiday collection. I can't wait to get it out there and to wear it all myself. It's a fun, bold and electrifying collection and I hope everyone loves it!" said Charli XCX.
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