Adidas launches 360 degree shopping experience

By

Kate Dingwall

Published
Dec 22, 2016

Adidas has launched a groundbreaking new hybrid digital-physical retail concept. Customers are now able to walk around an Adidas store and browse through merchandise without ever leaving their own home. Adidas 360 degree shopping allows customers to have the brick-and-mortar experience via the Adidas 360 concept store website.

Adidas’s new virtual reality endeavor allows shoppers to walk through the store, interact with sales associates, and shop for items on racks and shelves. Customers are able to browse through the store at their leisure, using arrows to navigate where they would like to go and clicking on shoppable ‘pinned’ items to explore inventory.

Currently, users can only browse Adidas’s Stockholm store using Swedish as the language. The brand has not yet announced when the concept will be rolled out to other countries and Adidas locations.

Adidas has been pushing technological innovation in its brick-and-mortar locations to make the in-person shopping experience an experiential event. The German brand recently opened the doors of its technology-driven new NYC flagship, complete with customization bars and miniature sporting fields.